6 Things You Should Know Before Starting a YouTube Shorts Channel
#2: YouTube Shorts watching hours won’t get you into the Partner Program
Just over a year has passed since YouTube launched the beta version of Shorts on September 14, 2020, in India.
YouTube Shorts are videos under 60 seconds that fall into a specific section of YouTube separated from regular videos.
They are vertical videos, 9:16 ratio, ideally shooted with the phone camera and posted right away on the platform.
You don’t need to create a separate channel to start uploading short videos, but if you do, be aware of the following tips!
17 seconds is the sweet spot
While Shorts can be up to 60 seconds, it has been noticed that people usually watch short videos only for 15–20 seconds.
I did some research, and several YouTubers confirmed this theory. My shorts channel stats proved that the average duration of the views is 17 seconds.